All hands on deck: Alphabet saves lives at sea

Salty air, open water, and ... action!

For Alphabet, we organised a rescue mission at sea, because nowhere do you team up faster than when it really counts. After a short briefing, the team drew up the plan themselves: two canoeists in rough weather, everyone with a role, one goal. The KNRM boat raced at full throttle towards the people in the water.

With tight coordination and clear agreements, the group got both casualties safely back to shore. We dreamed it up and organised it from A to Z.

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