Organising a kick-off?

Your organisation is bursting with talent and good ideas. As a marketing or communications manager, you see that potential every day. Now you want to organise a kick-off that brings all that positive energy together and turns it into a powerful move forward. This is the moment to celebrate the course and get everyone behind the new plans with a sense of pride. You're the director who makes sure the internal experience aligns seamlessly with the strong image you project externally.

Showing real leadership means creating room to shine strategically. By bringing in an expert for the creative translation and the execution, you increase your influence. You step out of the role of organiser and into the position of visionary. Together we provide a fresh perspective that enriches the familiar culture with new sparkle. That way you create an event people not only want to attend, but feel genuinely connected to.

Seriously fun: the engine behind a successful kick-off

Enthusiasm is the fuel for every business change. With our 'Seriously fun' principle, we combine rock-solid substance with a form that inspires and energises. We build a sparkling campaign that fuels the anticipation and only ends when the new goals are fully embraced by the team.

Our approach rests on three powerful pillars:

Identity: We capture the unique 'sparkle' of your brand and translate it into a concept that immediately boosts pride and connection.
Concept: No dull sessions, but a programme full of interaction, surprising energisers and an experience that really gets employees moving.
Production: We arrange everything down to the last detail, from atmosphere to technical run sheet, so your hands are free to shine strategically with the management team.

That way we turn every kick-off into a festive starting signal that everyone begins with bright eyes and full of energy.

‍

Working towards a spectacular result with peace of mind

Nothing is more satisfying than a room full of enthusiastic colleagues leaving the building afterwards with new energy. When we organise your kick-off, that glowing finish is guaranteed. Our years of experience in the events world deliver a production that's rock solid. You can step onto the stage (or into the room) with a big smile and full confidence, knowing every detail is covered behind the scenes.

After the event you have all the results and positive feedback right at hand to share your success with the board. You're the driving force behind this successful momentum, and we make sure you get all the credit. Let's celebrate that new course together with a kick-off the organisation will remember for a long time.

Shall we make a sparkling plan together? Book a no-obligation introduction below and discover how we translate your ambitions into an unforgettable kick-off.

‍

Also read: Organising a business event. Or see our approach to team building. Answers to frequently asked questions are on our FAQ page.

Ready for a strong start to the year?

Tell us what the new course is and what the team should feel on that first day. We think along with you and turn the plans into a programme that works. From a small departmental kick-off to an event for the whole company: we move quickly and build along from the first idea. Get in touch and we will go through the options for your kick-off. Serieus Leuk. Call +31 85 401 40 14 or email hello@live-impact.nl.

Veelgestelde vragen

What does an event marketing agency cost?

An event marketing agency works with roughly three cost models:

Fee-based: a fixed project amount of 10,000 to 75,000 euros for a complete event
Hourly rate: 95 to 150 euros per hour for concept, production and project management
Commission: 10 to 20 per cent on the total event budget

Live Impact works fee-based per project. That is the easiest for clients to budget for. What drives the costs up: number of guests, venue choice, entertainment level, custom production and lead time.

A team building for 30 people quickly costs 8,000 to 15,000 euros including the agency fee. An international conference for 500 attendees runs towards 250,000 to 500,000 euros. Always ask for a transparent quote with a distinction between agency fee, production costs and pass-through items. See our contact page for a no-obligation conversation.

How do you discover your company's event DNA?

Your company's event DNA is the set of core characteristics that make every event recognisable as yours. At Live Impact we start every project with four questions:

The reason for this event
The story behind your company
The feeling at arrival
The message to take away

Then collect concrete building blocks: the words clients use about your brand, the images at the office, the music at Friday afternoon drinks. These are signals of what authentically belongs to you.

Then test whether it also fits the audience of the event. A tech start-up has a different DNA from a family business with 75 years of history. Write the DNA down together on an A4: three core values, three taboos, three iconic images. You use that document as a compass for venue, programme, catering, décor and communication. That way you avoid generic events that could just as well have come from any random competitor.

What is catering at a corporate event?

Catering at a corporate event is everything to do with food and drink. From coffee on arrival to the walking dinner at the end. The form depends on the type of event:

Conference: coffee breaks, lunch in two shifts, networking drinks
Staff party: walking food, food trucks or live cooking stations
Executive dinner: plated four- or five-course menu with a wine pairing

Expect on average 35 to 95 euros per person for the catering, excluding venue and staff. Catering determines 30 to 40 per cent of guest satisfaction.

Always ask about options for vegetarian, vegan, gluten-free and halal. In a business audience, 15 to 25 per cent have a dietary requirement. Live Impact matches caterers per region on style, dietary requirements and budget. Read more about our approach on the contact page.

What practical steps do you take for diversity at events?

Diversity at your event calls for concrete choices, not intentions. Five steps that work:

Diverse speaker panel: aim for at least 40 per cent women on stage and two speakers with a bicultural background
Accessible location: check wheelchair access, a quiet space for those sensitive to stimuli, and gender-neutral toilets
Inclusive catering: offer halal, kosher and gluten-free as standard, not as an exception
Accessible communication: avoid jargon, offer programmes in large print, arrange a sign language interpreter or live subtitling
Easy-to-approach networking: speed-dating formats work better than loose stand-up drinks receptions for introverts and newcomers

Live Impact works with a diversity checklist that we run through for every event. The result: events where everyone feels welcome, not just the majority group.

Which steps do you follow for an event communication plan?

An event communication plan prevents fires in the final week. Guests, speakers and suppliers know exactly what they need and when. Six steps:

Map your audiences: invitees want practical info, speakers want briefs, suppliers want run sheets
Set up a timeline: save-the-date 8 weeks beforehand, invitation 6 weeks, programme 3 weeks, practical info 1 week, reminder 2 days
Choose channels: email for formal, WhatsApp for last-minute, app or microsite for the programme
Hold your tone of voice: not suddenly corporate if the rest is informal
On-site: signage, programmes on seats, push notifications via the event app
Afterwards: thank-you email within 48 hours, photos within a week, evaluation within two weeks

Live Impact builds the communication plan alongside the concept, not as an afterthought.

Organising a kick-off?

Seriously fun: the engine behind a successful kick-off

Working towards a spectacular result with peace of mind

Read more

Ready for a strong start to the year?

Projecten die we maakten

Veelgestelde vragen

Let'sdance!