Organising a company opening?

A company opening is the moment to celebrate the new course and the energy of your organisation. It's a unique chance to make your brand's ambition tangible for everyone who matters. For you as a marketing manager, this is the opportunity to show you're ready for the future. The art is to turn internal pride into an event that strikes the right chord with your audience.

Because you're often close to the process, an outside perspective offers new angles. A successful opening calls for strategic leadership: keeping direction by hiring the right creative expertise. Together with specialists, you translate your vision into an unforgettable experience where innovation and tradition come together. That way you open not just a building, but also the doors to new opportunities and valuable connections. Make your opening a legendary starting signal for a successful future!

Make an impact with a business event full of experience and energy

We organise a company opening with a professional approach that buzzes. We believe in 'Seriously fun': a solid foundation with a bold, cheerful twist that genuinely connects people. With our campaign approach, we make sure the enthusiasm starts well before opening day and keeps working in your business relationships long after.

Our success formula rests on three pillars:

Identity: We celebrate your unique identity and make the story behind the walls tangible.
Concept: We create a 'wow effect' with spectacular opening acts and culinary experiences that stimulate all the senses.
Production: We arrange the foundation — from technology to atmosphere — so everything runs flawlessly.

That way the opening becomes a festive starting signal for maximum visibility. We transform an official moment into a day full of positive energy and valuable encounters.

Towards the result with a smile

The best thing about a flawlessly organised opening? That, as the organiser, you can enjoy the beaming faces around you with a glass of champagne in hand. When you organise a company opening for your business, you want every detail to be right. We take the entire organisation off your hands. So you can focus on what really counts: talking to your guests and strengthening ties with relations and customers.

Our approach is geared towards taking everything off your plate and a result the whole company is proud of. We give you the ammunition and the figures to shine internally with the management team, with a flying start for the new building or the new course. The positive energy that arises during the opening is the best fuel for the organisation's future.

Ready to make your opening a legendary success?

Book a no-obligation introductory chat now and discover the possibilities.

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Also read: Organising a business event — or see our approach to an anniversary celebration. Browse the frequently asked questions.

Shall we talk about the opening of your building?

You open a building once. The moment has to be right, and so do the photographs afterwards. Tell us who you are inviting and what you want to convey. We handle the programme and make sure everyone knows their part. You cut the ribbon and speak to your guests. Serieus Leuk. Call +31 85 401 40 14 or email hello@live-impact.nl.

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What does an event marketing agency cost?

An event marketing agency works with roughly three cost models:

Fee-based: a fixed project amount of 10,000 to 75,000 euros for a complete event
Hourly rate: 95 to 150 euros per hour for concept, production and project management
Commission: 10 to 20 per cent on the total event budget

Live Impact works fee-based per project. That is the easiest for clients to budget for. What drives the costs up: number of guests, venue choice, entertainment level, custom production and lead time.

A team building for 30 people quickly costs 8,000 to 15,000 euros including the agency fee. An international conference for 500 attendees runs towards 250,000 to 500,000 euros. Always ask for a transparent quote with a distinction between agency fee, production costs and pass-through items. See our contact page for a no-obligation conversation.

How do you discover your company's event DNA?

Your company's event DNA is the set of core characteristics that make every event recognisable as yours. At Live Impact we start every project with four questions:

The reason for this event
The story behind your company
The feeling at arrival
The message to take away

Then collect concrete building blocks: the words clients use about your brand, the images at the office, the music at Friday afternoon drinks. These are signals of what authentically belongs to you.

Then test whether it also fits the audience of the event. A tech start-up has a different DNA from a family business with 75 years of history. Write the DNA down together on an A4: three core values, three taboos, three iconic images. You use that document as a compass for venue, programme, catering, décor and communication. That way you avoid generic events that could just as well have come from any random competitor.

What is catering at a corporate event?

Catering at a corporate event is everything to do with food and drink. From coffee on arrival to the walking dinner at the end. The form depends on the type of event:

Conference: coffee breaks, lunch in two shifts, networking drinks
Staff party: walking food, food trucks or live cooking stations
Executive dinner: plated four- or five-course menu with a wine pairing

Expect on average 35 to 95 euros per person for the catering, excluding venue and staff. Catering determines 30 to 40 per cent of guest satisfaction.

Always ask about options for vegetarian, vegan, gluten-free and halal. In a business audience, 15 to 25 per cent have a dietary requirement. Live Impact matches caterers per region on style, dietary requirements and budget. Read more about our approach on the contact page.

What practical steps do you take for diversity at events?

Diversity at your event calls for concrete choices, not intentions. Five steps that work:

Diverse speaker panel: aim for at least 40 per cent women on stage and two speakers with a bicultural background
Accessible location: check wheelchair access, a quiet space for those sensitive to stimuli, and gender-neutral toilets
Inclusive catering: offer halal, kosher and gluten-free as standard, not as an exception
Accessible communication: avoid jargon, offer programmes in large print, arrange a sign language interpreter or live subtitling
Easy-to-approach networking: speed-dating formats work better than loose stand-up drinks receptions for introverts and newcomers

Live Impact works with a diversity checklist that we run through for every event. The result: events where everyone feels welcome, not just the majority group.

Which steps do you follow for an event communication plan?

An event communication plan prevents fires in the final week. Guests, speakers and suppliers know exactly what they need and when. Six steps:

Map your audiences: invitees want practical info, speakers want briefs, suppliers want run sheets
Set up a timeline: save-the-date 8 weeks beforehand, invitation 6 weeks, programme 3 weeks, practical info 1 week, reminder 2 days
Choose channels: email for formal, WhatsApp for last-minute, app or microsite for the programme
Hold your tone of voice: not suddenly corporate if the rest is informal
On-site: signage, programmes on seats, push notifications via the event app
Afterwards: thank-you email within 48 hours, photos within a week, evaluation within two weeks

Live Impact builds the communication plan alongside the concept, not as an afterthought.

The opening of your company

Make an impact with a business event full of experience and energy

Towards the result with a smile

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Shall we talk about the opening of your building?

Projecten die we maakten

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Let'sdance!