ENPlan een kennismaking

Brand activation

Organising a brand activation?

Give your brand a fresh shot of energy!

Plan een kennismakingbekijk projecten
Brand activation
Serieus Leuk.

In many organisations it creeps in: everything runs, the numbers are fine, but the brand feels a little flat. The appeal that was once infectious fades behind processes and routines. A strong brand activation brings that energy back and makes your story visible again — to your people, your relations and the job market. Not with a gimmick, but with an experience that rings true and stirs something.

Spotting this in time is leadership. And the smartest thing to do then is to bring in a partner who looks with fresh eyes and dares to make sharp choices. That's how you turn an identity on paper into a concrete concept people remember. The result: a brand you can not only build on, but one people want to belong to.

‍

Seriously fun: how to make a brand activation more than a one-off stunt

Being boring is expensive. A one-off stunt without a story is out of sight within a day. That's why we work according to the 'Seriously fun' principle: creative and bold where we can, tight and considered where we must. For us, a brand activation isn't a snapshot but a campaign: before, during and after. We build a journey that draws someone into your story step by step — from the first contact to the follow-up.

We work from three pillars:

Identity: We map out exactly what your brand stands for and what your guests care about. Only then does real connection emerge.
Concept: We devise a brand experience that invites people to join in, share and come back. Not loose ideas, but one through-line that recurs everywhere.
Production: We make it workable and make sure it's right on the day itself. Planning, technology, suppliers, safety: sorted.

That way your brand becomes not a logo with text, but something people experience. And pass on.

‍

Tightly organised, measurable results, peace of mind

A large activation calls for control behind the scenes. You want certainty: that it runs, that it's safe, that details don't leak. We take full creative direction and take the organising off your hands. So you can focus on the internal course and the people you want to reach.

And it makes you stronger internally. You get clear results on reach, social engagement and what it does for brand loyalty. With that, you can make a sharp case to the management team: what it delivered, why it worked, and what the next step is.

Want to do this well without the hassle? Book an introductory chat with Jim and Robin.

‍

Read more

Also read: Organising an activation — or discover how we approach a client event. Browse the frequently asked questions.

Shall we talk through your brand activation?

Tell us what your brand needs to do for your audience. An activation that is merely fun disappears within a week. We build it so that something sticks, and so you can show what it delivered. You share the goal and the budget, we come back with a plan that fits. Even if the idea is still vague. Serieus Leuk. Call +31 85 401 40 14 or email hello@live-impact.nl.

Projecten die we maakten

alle projecten
Gala van de Vrouwenkwaaltjes
Gala van de Vrouwenkwaaltjes
tail
Mega Brugprojectie
Mega Brugprojectie
tail
Kanker, de Musical
Kanker, de Musical
tail
Villa Vitalis
Villa Vitalis
wide

Veelgestelde vragen

What does an event marketing agency cost?

An event marketing agency works with roughly three cost models:

  • Fee-based: a fixed project amount of 10,000 to 75,000 euros for a complete event
  • Hourly rate: 95 to 150 euros per hour for concept, production and project management
  • Commission: 10 to 20 per cent on the total event budget

Live Impact works fee-based per project. That is the easiest for clients to budget for. What drives the costs up: number of guests, venue choice, entertainment level, custom production and lead time.

A team building for 30 people quickly costs 8,000 to 15,000 euros including the agency fee. An international conference for 500 attendees runs towards 250,000 to 500,000 euros. Always ask for a transparent quote with a distinction between agency fee, production costs and pass-through items. See our contact page for a no-obligation conversation.

How do you discover your company's event DNA?

Your company's event DNA is the set of core characteristics that make every event recognisable as yours. At Live Impact we start every project with four questions:

  1. The reason for this event
  2. The story behind your company
  3. The feeling at arrival
  4. The message to take away

Then collect concrete building blocks: the words clients use about your brand, the images at the office, the music at Friday afternoon drinks. These are signals of what authentically belongs to you.

Then test whether it also fits the audience of the event. A tech start-up has a different DNA from a family business with 75 years of history. Write the DNA down together on an A4: three core values, three taboos, three iconic images. You use that document as a compass for venue, programme, catering, décor and communication. That way you avoid generic events that could just as well have come from any random competitor.

What is catering at a corporate event?

Catering at a corporate event is everything to do with food and drink. From coffee on arrival to the walking dinner at the end. The form depends on the type of event:

  • Conference: coffee breaks, lunch in two shifts, networking drinks
  • Staff party: walking food, food trucks or live cooking stations
  • Executive dinner: plated four- or five-course menu with a wine pairing

Expect on average 35 to 95 euros per person for the catering, excluding venue and staff. Catering determines 30 to 40 per cent of guest satisfaction.

Always ask about options for vegetarian, vegan, gluten-free and halal. In a business audience, 15 to 25 per cent have a dietary requirement. Live Impact matches caterers per region on style, dietary requirements and budget. Read more about our approach on the contact page.

What practical steps do you take for diversity at events?

Diversity at your event calls for concrete choices, not intentions. Five steps that work:

  1. Diverse speaker panel: aim for at least 40 per cent women on stage and two speakers with a bicultural background
  2. Accessible location: check wheelchair access, a quiet space for those sensitive to stimuli, and gender-neutral toilets
  3. Inclusive catering: offer halal, kosher and gluten-free as standard, not as an exception
  4. Accessible communication: avoid jargon, offer programmes in large print, arrange a sign language interpreter or live subtitling
  5. Easy-to-approach networking: speed-dating formats work better than loose stand-up drinks receptions for introverts and newcomers

Live Impact works with a diversity checklist that we run through for every event. The result: events where everyone feels welcome, not just the majority group.

Which steps do you follow for an event communication plan?

An event communication plan prevents fires in the final week. Guests, speakers and suppliers know exactly what they need and when. Six steps:

  1. Map your audiences: invitees want practical info, speakers want briefs, suppliers want run sheets
  2. Set up a timeline: save-the-date 8 weeks beforehand, invitation 6 weeks, programme 3 weeks, practical info 1 week, reminder 2 days
  3. Choose channels: email for formal, WhatsApp for last-minute, app or microsite for the programme
  4. Hold your tone of voice: not suddenly corporate if the rest is informal
  5. On-site: signage, programmes on seats, push notifications via the event app
  6. Afterwards: thank-you email within 48 hours, photos within a week, evaluation within two weeks

Live Impact builds the communication plan alongside the concept, not as an afterthought.

Let'sdance!

Wil je een event organiseren, of weet je nog niet precies wat je zoekt? Laat het ons weten. We denken graag mee over wat bij je organisatie past.

Plan een kennismaking
hello@live-impact.nl+31 85 401 40 14