Bridge up, jaws drop

Mega Bridge Projection Activation

The Austrian Tourist Board wanted to shake off its dusty image. Hundreds of motorists suddenly came face to face with a mountain landscape on the motorway. The bridge went up. We turned that standstill into the moment.

The instant the engines switched off, the concrete came to life. The bridge became a giant screen with dreamy visuals and fun facts about Austria. Not a commercial break, but a creative activation. At the same time, a team of hosts walked along the rows of cars handing out Austrian Zotter chocolate.

That's 'seriously fun': turning a daily annoyance into a memory that sticks.
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