Activatie

Montèl City Tour

Couch-lounging, elevated: The Montèl City Tour

For Montèl

Forget the standard venue. When the Montèl team saw the new collection, it didn't smell of office, but of fresh snacks and Utrecht warmth. We pick real places—a design sofa isn't just to look at, it's to feel.

CitySense set the tone, but the magic happened at home. We walked into four Utrecht households and turned it into the Montèl City Tour. In the living room we heard why people chose that sofa. In the kitchen, chefs made bites that matched the fabrics.

No spec sheets, just stories round the table. That's how it became a corporate event with warmth and pace. The brand got a heartbeat, and the team went home with a story to tell.

An evening where passion and design met, on the sofa.

More on brand activations? See our approach.

Want an event like this too? Start creating your brief here.

Montèl City Tour — sfeerbeeld 1 | Live Impact
Montèl City Tour — sfeerbeeld 2 | Live Impact
Montèl City Tour — sfeerbeeld 3 | Live Impact
Montèl City Tour — sfeerbeeld 4 | Live Impact
Montèl City Tour — sfeerbeeld 5 | Live Impact
Montèl City Tour — sfeerbeeld 6 | Live Impact
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