Couch-lounging, elevated: The Montèl City Tour
For Montèl
Forget the standard venue. When the Montèl team saw the new collection, it didn't smell of office, but of fresh snacks and Utrecht warmth. We pick real places—a design sofa isn't just to look at, it's to feel.
CitySense set the tone, but the magic happened at home. We walked into four Utrecht households and turned it into the Montèl City Tour. In the living room we heard why people chose that sofa. In the kitchen, chefs made bites that matched the fabrics.
No spec sheets, just stories round the table. That's how it became a corporate event with warmth and pace. The brand got a heartbeat, and the team went home with a story to tell.
An evening where passion and design met, on the sofa.
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