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Organising an open day?

An open day that makes your pride visible

Open dag

Time for Attention

Show what drives you — from the inside out

You deliver top work every day. An open day is the moment to make that felt by customers, neighbours, family and future talent. Not with a dull guided tour, but with a day that shows how you work, what drives you and why people like to belong here. For you, an open day is a chance to bring the brand from the inside out: credible, tangible and close to the people. Internally you often look with too familiar an eye; visitors notice exactly the things you take for granted. That's why a fresh outside perspective works. You hold the line and the story, we turn it into a day that's right for board, work floor and guests. Less hassle with lists and logistics, more time for contact and the message.

Seriously fun: make your open day a moment people talk about.

When organising an open day, "just okay" is the biggest pitfall. Guests don't remember a list of facts, but moments. With our 'Seriously fun' approach we make it light enough to be enjoyable, and tight enough to inspire confidence. We build on three components: (1) Identity & stories: processes become a route with demos, makers, experiments and short stories. (2) Concept: not a standard loop, but activities that fit your company: a family quiz, small shows, hands-on tasks with your own equipment. (3) Production: programme, styling, reception, routing, safety, catering, technology and a crew that matches your brand style and way of working. That way an open day isn't a box-ticking exercise, but a day that makes the brand stronger.

Vrouw in een witte jurk dansend op stelten bij zonsondergang met glasplaten en bomen op de achtergrond.

Flawless direction, so you can give your attention to your guests

Organising an open day at your own location calls for tight direction behind the scenes. You want to walk around, talk to people and tell the story — not put out fires. We take the execution off your hands: parking and flow, registration, safety, permits, signage, planning, suppliers and food and drink. All in one run sheet that works on the floor, not just on paper. The best result: a day where everything is right, the board is happy and colleagues proudly give tours. Afterwards you hear it back: at the coffee machine and at the dinner table at home. Ready to do an open day properly? Book a Strategic Sparring session and we'll take the first steps.

Read more

Also read: Organising an event at your own location — or see our approach to a company opening. Browse the frequently asked questions.

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