An event marketing agency works with roughly three cost models:

• Fee-based: a fixed project amount of 10,000 to 75,000 euros for a complete event
• Hourly rate: 95 to 150 euros per hour for concept, production and project management
• Commission: 10 to 20 per cent on the total event budget

Live Impact works fee-based per project. That is the easiest for clients to budget for. What drives the costs up: number of guests, venue choice, entertainment level, custom production and lead time.

A team building for 30 people quickly costs 8,000 to 15,000 euros including the agency fee. An international conference for 500 attendees runs towards 250,000 to 500,000 euros. Always ask for a transparent quote with a distinction between agency fee, production costs and pass-through items. See our contact page for a no-obligation conversation.

Your company's event DNA is the set of core characteristics that make every event recognisable as yours. At Live Impact we start every project with four questions:

1. The reason for this event
2. The story behind your company
3. The feeling at arrival
4. The message to take away

Then collect concrete building blocks: the words clients use about your brand, the images at the office, the music at Friday afternoon drinks. These are signals of what authentically belongs to you.

Then test whether it also fits the audience of the event. A tech start-up has a different DNA from a family business with 75 years of history. Write the DNA down together on an A4: three core values, three taboos, three iconic images. You use that document as a compass for venue, programme, catering, décor and communication. That way you avoid generic events that could just as well have come from any random competitor.

Catering at a corporate event is everything to do with food and drink. From coffee on arrival to the walking dinner at the end. The form depends on the type of event:

• Conference: coffee breaks, lunch in two shifts, networking drinks
• Staff party: walking food, food trucks or live cooking stations
• Executive dinner: plated four- or five-course menu with a wine pairing

Expect on average 35 to 95 euros per person for the catering, excluding venue and staff. Catering determines 30 to 40 per cent of guest satisfaction.

Always ask about options for vegetarian, vegan, gluten-free and halal. In a business audience, 15 to 25 per cent have a dietary requirement. Live Impact matches caterers per region on style, dietary requirements and budget. Read more about our approach on the contact page.

Diversity at your event calls for concrete choices, not intentions. Five steps that work:

1. Diverse speaker panel: aim for at least 40 per cent women on stage and two speakers with a bicultural background
2. Accessible location: check wheelchair access, a quiet space for those sensitive to stimuli, and gender-neutral toilets
3. Inclusive catering: offer halal, kosher and gluten-free as standard, not as an exception
4. Accessible communication: avoid jargon, offer programmes in large print, arrange a sign language interpreter or live subtitling
5. Easy-to-approach networking: speed-dating formats work better than loose stand-up drinks receptions for introverts and newcomers

Live Impact works with a diversity checklist that we run through for every event. The result: events where everyone feels welcome, not just the majority group.

An event communication plan prevents fires in the final week. Guests, speakers and suppliers know exactly what they need and when. Six steps:

1. Map your audiences: invitees want practical info, speakers want briefs, suppliers want run sheets
2. Set up a timeline: save-the-date 8 weeks beforehand, invitation 6 weeks, programme 3 weeks, practical info 1 week, reminder 2 days
3. Choose channels: email for formal, WhatsApp for last-minute, app or microsite for the programme
4. Hold your tone of voice: not suddenly corporate if the rest is informal
5. On-site: signage, programmes on seats, push notifications via the event app
6. Afterwards: thank-you email within 48 hours, photos within a week, evaluation within two weeks

Live Impact builds the communication plan alongside the concept, not as an afterthought.

Engage an event marketing agency as soon as the event becomes too big for your internal team. Concrete signals:

• More than 75 guests or longer than half a day
• Strategic goal: product launch, anniversary, customer loyalty or recruitment
• No permanent event manager on staff and it is one-off or annual
• Internal team has already been working above capacity for three months
• Budget for the production itself is 8,000 euros or more

As for timing: call an agency at least 12 weeks before the event. For large events 6 to 9 months in advance. At Live Impact we prefer to start right at the idea stage. The first weeks determine whether the concept becomes distinctive or generic. Engaging an agency later as a firefighter rarely works well. Plan an exploratory meeting.

Live Impact is an event marketing agency from 's-Hertogenbosch that has been designing and producing corporate events for over 20 years. We work for clients ranging from family businesses with 50 staff to listed multinationals.

What sets us apart: we start every project with the client's DNA, not with a format. The anniversary of an installation company looks different from that of a law firm. Both can be just as memorable.

Our services:

• Concept and strategy
• Production and project management
• Venue choice and entertainment booking
• Hospitality and guest experience
• Evaluation afterwards

We work on staff parties, anniversaries, product launches, customer events, conferences, kick-offs and client events. A fixed team of concept developers, production leads and event managers guides your project. No changing contacts, no handovers. We work fee-based per project, so you know in advance what you pay. Meet our team.

A memorable event name is short, meaningful and sticks. Four ingredients:

1. Three words at most, preferably two. Long titles don't survive the first email.
2. A double meaning or play on words, so guests want to pass it on.
3. A connection to the theme or anniversary number of your organisation, not generic.
4. Easy to say out loud without explanation.

Method: start with a DNA session and pull out the keywords that carry your brand. Combine those with the occasion for the event and the feeling you want to leave behind. Draw up a longlist of 30 to 50 names. Cut everything a random competitor could use too. Keep five. Test them out loud on colleagues who aren't working on the event. The name people repeat straight away wins.

Avoid years in the title, because then your communications date. At Live Impact we develop event names through a rhetorical session we call the slogan-architect.

We are an events agency that creates and organises campaigns and events for companies.

Warm, direct and Brabant in character. We are not slick salespeople, but people who look you straight in the eye. We tell you honestly what is possible and what is not.

We take our profession seriously, but not ourselves too seriously. We don't organise for the show, but for the impact.

After 25 years we know what works: a strong concept and honest communication. And a team that is there for every guest on the day itself. That is what characterises us.

We work with a small professional team and make big impact with it. At our core we're 15 strong. During events more than 150 staff are sometimes on the floor.

We live in the Gruijterfabriek in Den Bosch. That is a large renovated sweet factory where a whole host of creative companies sit together. In the Gruijterfabriek we are based in the Kade-M office. Together with a number of graphic designers, industrial designers, communication specialists and marketers.

Yes, we're always looking for people with a passion for events. Right now we're looking for freelance senior project managers and producers who want to realise the most beautiful projects with us.

Do you live or work in the 's-Hertogenbosch region, or are you willing to travel? Send an email to Robin at robin@live-impact.nl. We'd love to hear who you are, what you've done and why you find it seriously fun. Literally.

Joep is Live Impact's office dog and a colleague you can't miss. He's a little lazy and can be quite stubborn, but he welcomes every visitor with real enthusiasm. Joep guards the atmosphere at the office. He's the only staff member who never misses a deadline, provided that deadline has to do with his dinner time. You can meet him when visiting our studio in the Gruijterfabriek in 's-Hertogenbosch.

We started in 1998. Combined we have 284 years of experience between us.

We're not the biggest, and that's exactly what makes us strong. No anonymous agency with revolving-door clients, but a close-knit team that gives every project its full attention. Our clients know us by name and we know them.

We're big enough for the most ambitious events, small enough to stay personal. In 2026 we're here for you for the 29th time. Seriously fun. That's our promise, not our advertising.

Fun, fun and fun. (Say our clients:-)) And super-professional. But also mega-creative.

The costs depend on the size and complexity of your event. For a complete corporate event, expect 75 to 250 euros per person, including venue, catering, entertainment and technical production.

An agency also charges a concept and management fee. That is typically 10 to 20 per cent of the total budget. With us, you always budget transparently. You know exactly where you stand in advance, with no hidden costs.

The advantage? An agency saves you time, prevents costly mistakes and negotiates better rates with suppliers. The investment pays for itself.

Want to know more about organising corporate events? Read our full article →

An event agency feels like an extension of your team. When choosing, look at experience with your type of event, creativity in their portfolio and whether the click is there.

Ask the right questions: how many comparable events have they organised? Who will be your dedicated point of contact? How do they handle budget and unforeseen situations? Ask for references and review previous work.

With us you always get a dedicated team: a concept thinker, project manager and producer. We are IDEA-certified and have been organising corporate events across the Netherlands since 1998. From 50 to 2,000 guests, from kick-off to anniversary.

Want to know more about organising corporate events? Read our full article →

A good kick-off starts with a clear objective. Do you want to inspire, inform or activate? That determines your programme, venue and format.

Alternate plenary moments with interaction. Nobody enjoys staring at slides for three hours. Set a strong opening that sets the tone. Use entertainment not as an extra but as a vehicle to charge your message. And close with energy.

Choose a venue that fits the atmosphere you want to create. An industrial space feels different from a theatre. With us you get kick-offs where your strategy isn't on a screen, but inside an experience.

Want to know more about organising corporate events? Read our full article →

Corporate events can be roughly divided into internal and external. Internal events focus on your own team: think kick-offs, staff parties, team building, anniversaries and company days. External events focus on relations and customers: product launches, conferences, networking gatherings and client events.

There are also hybrid forms that combine both audiences. The choice depends on your goal: do you want to connect, inform, celebrate or activate?

We organise all these forms. From an intimate dinner for 30 clients to a company party for 2,000 staff members. Each type calls for a different approach, and that is exactly what makes it fun.

Want to know more about organising corporate events? Read our full article →

For a large corporate event, allow at least four to six months of preparation. Smaller events you can put together in eight to twelve weeks, provided you make decisions quickly.

The time investment is mainly in the first phase: defining the concept, selecting the venue and locking in suppliers. Popular venues and artists are quickly booked up, so the earlier you start, the more choice you have.

Doing it yourself? Then expect 200 to 400 hours of organisation time. With an event agency, you save the bulk of those hours. We take the entire process off your hands, from first idea to evaluation afterwards.

Want to know more about organising corporate events? Read our full article →

Organising a good event is a craft. It takes time, creativity and a network of reliable suppliers. An events agency brings all of that.

The benefits are clear. You save hundreds of hours of your own work and benefit from better supplier rates. You avoid common mistakes and get a creative concept that fits your organisation. On top of that, on the day itself you have a professional team keeping everything on track.

With us you don't get a standard package but bespoke work. We listen, create and arrange. From the first brief to the evaluation afterwards. So you can enjoy your own event.

Want to know more about organising corporate events? Read our full article →

Determining a good budget starts with your objective and guest numbers.

For a professional corporate event, count on around €200 to €500+ per person ex. VAT for 250 to 500 guests. For 500 to 1,000 guests, count on around €150 to €400+ per person. For 1,000 to 2,000 guests, around €125 to €350+ per person. Above 2,000 guests, around €100 to €300+ per person. All amounts include venue, catering, entertainment, AV and organisation.

Allocate the budget cleverly: invest the most in experience, in entertainment and programme, rather than in luxury venue rental.

A successful corporate event builds on three ingredients: a clear goal, a strong concept and a well-thought-out delivery. The guests don't need to know that. They only feel that it works.

It starts with relevance: is your programme tailored to your audience and does the story strike the right chord? Then comes experience: how does it feel to be there as a guest? And finally the details: timing, hospitality, technical production and the flow of the evening.

We don't measure success only in smiles on the dance floor. We look at what the event delivers: connection, energy, pride, a shared story. That is real impact.

Want to know more about organising corporate events? Read our full article →

Start with your concept, not the venue. The space should reinforce your story, not the other way around. A strategic kick-off needs a different setting than a festive anniversary.

Check the practical matters: capacity, accessibility, parking, catering options and technical possibilities. But also look at the atmosphere. Does the look fit your organisation? Does it feel good when you walk in?

The Netherlands has wonderful venues: from industrial heritage to country estates, from theatres to unexpected places. We have an extensive network and are happy to advise you. We know the venues inside out and know exactly which place suits your event.

Want to know more about organising corporate events? Read our full article →

An events agency takes the complete process of your event off your hands. From the first idea to the evaluation afterwards. It starts with a brief: what do you want to achieve and for whom?

The agency then develops a creative concept and selects a venue. It arranges catering, entertainment and technology, and takes care of the communication to your guests. On the day itself, a production team is on hand to coordinate everything.

We go a step further. We think strategically about the impact of your event. Not just what happens, but what it delivers. Because a good event only succeeds when it sets something in motion.

Want to know more about organising corporate events? Read our full article →

A staff party costs around €250 to €350+ per person ex. VAT for 250 to 500 guests. For 500 to 1,000 guests, expect around €225 to €325+ per person. For 1,000 to 2,000 guests, around €200 to €300+ per person. Above 2,000 guests, around €150 to €200+ per person. All amounts excluding VAT, including venue, catering, entertainment and production.

With the work-related costs scheme (WKR), you can organise this tax-efficiently.

Want to know more about organising a staff party? Read our full article →

Organising a good staff party starts with the question: what do we want to achieve? Celebrating and connecting, or thanking and inspiring? That goal drives every choice that follows.

The steps: set your goal and budget, choose a date at least 3-6 months ahead and develop a concept. Select a venue and book entertainment and catering on time. Communicate with your team through an invitation that builds anticipation.

Doing it yourself? Count on 150 to 300 hours of organisation time. We take the entire process off your plate. From the first idea to the post-event evaluation. So you can enjoy your own party too.

Want to know more about organising a staff party? Read our full article →

The best venue for your staff party is the place that reinforces your concept. An industrial warehouse gives a different atmosphere than a beach pavilion or a castle. First think about the experience you want to create.

Practically, you pay attention to five things. First the capacity, with margin for a dance floor. Then accessibility and parking plus the catering options. Next the technical facilities for light and sound. Finally the flexibility in the layout of the space.

The Netherlands has wonderful party venues. From hidden gems in the countryside to bold venues in the city. We know them inside out and are happy to advise you. Not the cheapest, but the venue that suits you best.

Want to know more about organising a staff party? Read our full article →

Entertainment makes or breaks your staff party. The right acts at the right moments determine the energy, the atmosphere and the memories your team takes home.

Think of a mix. A surprising opening that sets the tone. Interactive elements that connect people. A live band or DJ that fills the dance floor. And maybe an unexpected highlight midway through the evening.

The secret is in the build-up. Start gently at dinner and build up to a climax later in the evening. We work with artists we know inside out. We know exactly who fits your crowd and when to deploy them.

Want to know more about organising a staff party? Read our full article →

Start preparations at least three to six months ahead. Popular venues and artists are quickly booked up, especially in autumn: the peak season for staff parties.

The planning runs in phases. First you lock in the concept and the date. Then you book the venue and main suppliers. Next you work out the programme in detail. Finally you start the communication to your team.

Organising it yourself? Expect 150 to 300 hours of preparation. With an event agency, you save the largest part of that time. We coordinate everything: from first brainstorm to the aftercare once the party is over.

Want to know more about organising a staff party? Read our full article →

The work-related costs scheme (WKR) gives employers scope to spend tax-free on staff provisions, including parties. In 2026 the discretionary scope is 1.7% of your total fiscal wage bill.

With a wage bill of 500,000 euros you can therefore spend 8,500 euros tax-free. Does it go beyond that? Then you pay 80% final levy on the excess. But there is a handy exception. A staff party at the workplace is untaxed and does not count towards the discretionary scope.

Smart planning pays off. We're happy to advise you on how to structure your staff party tax-efficiently. That way you keep more budget for the things that matter: a great evening for your team.

Want to know more about organising a staff party? Read our full article →

A theme gives your staff party a narrative thread and makes choices easier. Think of venue, styling, dress code and entertainment. But most importantly: it fits you.

Popular themes are festival (relaxed atmosphere, food trucks), a casino night (chic, interactive) or a retro night for recognisability. A fully bespoke concept around your company story is also an option. Think of seasonal themes too: a summer party, winter gala or end-of-year party.

We don't believe in standard themes. The strongest concept emerges from your culture, your people and the story you want to tell. We help you translate that story into an experience that works from start to finish.

Want to know more about organising a staff party? Read our full article →

Both options have advantages. A staff party at the office is tax-attractive: it falls outside the free margin of the work-related costs scheme. On top of that you save on venue costs and have everything to hand.

An external location offers more scope for a special experience. It takes people out of their daily surroundings, which directly adds to the party feeling. A special location makes your party more memorable.

The choice depends on your goal and budget. Want a relaxed get-together with a DJ? Then the office can work fine. Planning a grand party with entertainment and a dinner? Then an external location is often the better choice. We're happy to advise you on what suits you best.

Want to know more about organising a staff party? Read our full article →

Organising a staff party is a serious job. Doing it yourself easily costs 150 to 300 hours of preparation, time you don't spend on your actual work. An event agency takes that off your plate.

The upsides: professional concept development, a network of venues and artists, and better supplier rates. On the day, a fixed team coordinates everything. No stress, just a perfect party.

At Live Impact you get a fixed project team that treats your party as if it were their own. We listen to you, think along on the concept and take execution fully off your hands. From the first brainstorm to the moment the last guest heads home.

Want to know more about organising a staff party? Read our full article →

A good staff party is there for everyone. That calls for attention to diversity in your team: different ages, backgrounds, dietary requirements and preferences.

Practical tips. Provide varied catering, including vegetarian, vegan and halal. Check the accessibility of the venue. Offer non-alcoholic options too. Choose entertainment that caters to different tastes. Not everyone likes loud music: a lounge area where you can talk is just as important as a dance floor.

It starts with the programme. Alternate different moods and activities. That way there's a moment for everyone where they feel at home. We design programmes that do exactly that: inclusive, varied and unforgettable.

Want to know more about organising a staff party? Read our full article →

A corporate event costs around €200 to €500+ per person ex. VAT for 250 to 500 guests. For 500 to 1,000 guests, expect around €150 to €400+ per person. For 1,000 to 2,000 guests, expect around €125 to €350+ per person. For more than 2,000 guests, expect around €100 to €300+ per person. All amounts excluding VAT, including venue, catering, entertainment and production.

The exact budget depends on the type, the venue and the programme. The brackets above indicate the range for an average corporate event.

Want to know more about organising a kick-off? Read our full article →

A good kick-off programme is all about variety. Nobody enjoys looking at slides for three hours. Alternate content blocks with interaction, workshops and inspiring moments.

The basic structure: start with a strong opening that sets the tone. Deliver your message in plenary blocks of no more than 20 minutes. Make room for interaction through break-out sessions or table discussions. And close with a moment that sticks: a speaker, an act or a shared ritual.

The final quarter of an hour determines what people remember. Invest extra there. We design kick-off programmes where your strategy isn't on a screen, but sits in an experience you can feel.

Want to know more about organising a kick-off? Read our full article →

The venue sets the tone for your entire kick-off. A kick-off at the office feels like work. A special external venue feels like an event. That change of atmosphere makes a difference in how your message lands.

Choose a venue that suits your story. An innovative space suits an innovative strategy well. A place in nature works for a back-to-basics message, a theatre for a grand story.

Practically, you pay attention to: capacity, accessibility, options for break-out sessions, presentation technology and catering. We have a network of kick-off venues throughout the Netherlands and are happy to advise you which place suits your event.

Want to know more about organising a kick-off? Read our full article →

The classic kick-off takes place in January or February, as the start of the new year. But a kick-off fits any moment when something new begins. Think of a new strategy, a merger or a reorganisation.

Autumn (September-October) is also popular, especially as a follow-up to the summer holidays. Note: January and September are peak season for kick-offs, so popular venues and speakers get fully booked quickly.

So plan at least three to six months ahead. The earlier you start, the more choice you have. We're happy to help you with the planning: from first idea to evaluation afterwards.

Want to know more about organising a kick-off? Read our full article →

A kick-off and an off-site day have a different goal. A kick-off marks a beginning and focuses your team on a new course, strategy or project. The energy is directed forward: where are we going?

An off-site day revolves more around deepening and connection. The team gets to work together on collaboration, role division or team dynamics. The energy is directed inward: how do we work together?

The two are easy to combine. For example, a morning kick-off with strategy and inspiration, followed by an afternoon off-site with workshops and team building. We design programmes that cleverly combine both elements.

Want to know more about organising a kick-off? Read our full article →

Most kick-offs last half a day (3-4 hours) or a full day (6-8 hours). A half day works well for a compact message with a plenary programme. A full day gives room for depth via workshops and breakout sessions.

Our tip: better a tight programme of four hours than a stretched programme of eight hours. The energy must be higher at the end than at the start.

Want to know more about organising a kick-off? Read our full article →

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At a kick-off, entertainment isn't amusement, it's a strategic tool. The right act at the right moment reinforces your message and creates the energy you need.

Think of an opening act that grabs attention and sets the tone. An interactive musical session as an energizer between content blocks. A speaker who lights up your theme from an unexpected angle. Or a band that makes the closing a highlight.

The art is choosing entertainment that fits your goal and your audience. We work with artists who have experience with corporate gatherings. They know how to get a room of managers moving just as well as a festival.

Want to know more about organising a kick-off? Read our full article →

De grootste valkuil bij een kick-off is eenrichtingsverkeer: het management praat en de rest luistert. Dat werkt niet. Mensen onthouden meer als ze actief betrokken zijn.

Bouw interactie in je programma: polls en stemrondes, break-out sessies in kleine groepen, tafelgesprekken met concrete opdrachten, of een Q&A met het managementteam. Geef mensen het gevoel dat hun input ertoe doet.

Begin al vóór de kick-off met betrekken. Stuur een teaser, vraag input via een korte enquête, of laat teams een opdracht voorbereiden. Hoe meer eigenaarschap mensen voelen, hoe groter de impact van je kick-off.

Meer weten over een kick-off organiseren? Lees ons complete artikel →

An online or hybrid kick-off is possible, but calls for a different approach. The biggest risk is passivity: people sinking away behind their screens and checking their email.

The solution: short and punchy. Limit an online kick-off to a maximum of 2 hours. Build in an interaction moment every 15 minutes. Use polls, break-out sessions, chat and visual elements to hold attention.

With a hybrid format, the technology is crucial. Online attendees need to feel just as involved as the people in the room. That calls for good cameras, a host who addresses both groups, and a technical team that keeps everything running smoothly. We have experience with all formats and are happy to advise you.

Want to know more about organising a kick-off? Read our full article →

Organising a kick-off event takes more time than you think. Crafting the concept, finding a venue, building the programme, booking speakers, arranging tech, organising catering: it quickly runs into hundreds of hours.

An event agency brings experience: we know what works and what doesn't. We have a network of venues, speakers and artists. We think strategically about how your message lands best. And on the day, a team is ready to coordinate everything.

At Live Impact you don't get a standard kick-off but bespoke work. We listen to your story and translate it into a kick-off event that gets people moving. Because a good kick-off only succeeds when the energy is still tangible three months later.

Want to know more about organising a kick-off event? Read our full article →

An anniversary party costs around €250 to €350+ per person ex. VAT for 250 to 500 guests — around €95,000 to €175,000+ in total. For 500 to 1,000 guests, expect around €225 to €325+ per person (around €170,000 to €325,000+ in total). For 1,000 to 2,000 guests, around €200 to €300+ per person (around €300,000 to €600,000+ in total). Above 2,000 guests, around €150 to €200+ per person. All amounts excluding VAT.

Including venue, catering, entertainment and production. The biggest cost items are venue and catering (40-50%), entertainment and production (20-30%) and communication (5-10%).

The lead time for a company anniversary depends on the scale and complexity. For a small anniversary (20-50 people), you need at least 3 to 4 months. For a mid-sized to large anniversary, we recommend 6 to 9 months of preparation.

For a large anniversary (100 years, multiple audiences, full production), 9 to 12 months is no unnecessary luxury. Popular venues and entertainment are often booked up months in advance.

Starting early gives you more creative freedom, certainty in planning and better availability of venues and suppliers.

→ Read more about organising a company anniversary

For a company anniversary you have two main options: your own company grounds or an external venue. Both have advantages.

Celebrating at your own location creates a direct bond between guests and your company. It is also tax-attractive: events on your own grounds fall under the work-related costs scheme (WKR) and are therefore largely untaxed.

An external venue offers more possibilities in terms of capacity, technical production and wow factor. Think of an industrial building, a castle, a theatre setting or a festival site. The venue becomes part of the story.

When choosing, pay attention to accessibility, capacity and technical possibilities. The venue must also suit the concept you have in mind.

→ Read more about organising a company anniversary

A strong anniversary theme goes beyond decoration. It connects past, present and future in one narrative thread that runs through the entire event.

The best themes align with your identity as an organisation. Think of your origins and core values, or your ambition for the years ahead. That is far more powerful than a generic party theme.

Strong concept directions: a journey through the company history, a theme around your future and ambitions. Or a personal story from the founders that sheds light on your industry in a surprising way.

At Live Impact we develop concepts that are beautiful and mean something. We always start with the core: who are you and what do you want guests to take away?

→ Read more about organising a company anniversary

An unforgettable company anniversary happens when everything fits: the story, the experience and the details. Here are the key ingredients.

Start with a strong concept that suits your organisation. A through-line that returns in everything: from invitation to closing.

Make it personal. Involve staff in the preparation, give clients a voice, or weave personal stories into the programme. That moves people more than a standard speech.

Surprise with entertainment that fits your audience. A live band, a spectacular act, or an interactive experience that guests don't expect.

Close with a moment that lingers. A shared ritual, a surprise, or a personal message about the future.

→ Read more on organising a company anniversary

Absolutely. A company anniversary at your own venue is one of the smartest choices you can make. It creates a direct connection between guests and your organisation. People see where you work and feel your culture.

It's also tax-attractive. Events on your own premises fall under the work-related expenses scheme (WKR). That means most costs are tax-free. A significant advantage for larger anniversaries.

Practically, it does take some doing. A good events partner can transform your own venue with technical production, décor, catering and entertainment. From a car park to a festival site, from a production hall to a dinner venue.

At Live Impact we have extensive experience with anniversaries at company sites. We know exactly what it takes to transform your own grounds into an unforgettable event venue.

→ Read more on organising a company anniversary

The work-related costs scheme (WKR) is a tax scheme that allows employers to reimburse certain costs to staff untaxed. This also applies to company anniversaries.

The big advantage: events that take place at your own company site fall fully under the WKR. The costs for catering, entertainment and production are thereby largely untaxed. For a large anniversary that can save thousands of euros.

Different rules apply to external venues. You can still place part of the costs under the WKR, but it is more limited. Always consult your accountant or tax adviser for the exact options.

Tip: combine your anniversary with a content-driven programme (think of an annual kick-off or strategy session). Then you can account for part of the costs as a business meeting.

→ Read more about organising a company anniversary

Staff are the heart of your anniversary. The more involved they are, the more they experience the event as 'theirs'. And that hugely strengthens pride and connection.

Practical ways to involve staff: put together an anniversary committee with colleagues from different departments. Collect personal stories and anecdotes for a retrospective. Give staff an active role during the programme. Organise an internal campaign in the run-up to the anniversary.

During the anniversary itself, interactive elements work well. Think of a photo wall with memories, a live poll, a shared ritual or a surprise from the team for the board.

The finest anniversary is one where everyone feels part of it. Not just as a guest, but as a co-creator.

→ Read more about organising a company anniversary

Organising a company anniversary is a discipline in its own right. It calls for creative thinking, tight planning, supplier management and experience with unexpected situations. An event agency brings all of this.

The benefits are clear. You save time: no endless comparing of venues and suppliers. You benefit from a creative concept that fits your organisation. You have a single point of contact for all parts. And on the day, you get to enjoy yourself instead of running things.

On top of that, a good agency has a network of reliable suppliers for entertainment, tech, catering and venues. That delivers better results and often better prices too.

At Live Impact we combine creativity with tight organisation. We call that Seriously fun, events that bring content and experience together.

→ Read more on organising a company anniversary

Het ideale jubileumprogramma bouwt op en combineert inhoud met beleving. Een beproefd format bestaat uit drie delen.

Start met een ontvangst die de toon zet. Een welkomstdrankje, achtergrondmuziek en een visuele terugblik op de geschiedenis van het bedrijf. Dat brengt gasten meteen in de juiste stemming.

Het inhoudelijke deel is het hart van het programma. Hier is ruimte voor speeches, een terugblik, het delen van verhalen en een blik op de toekomst. Maak dit deel interactief, laat medewerkers en klanten aan het woord. Houd speeches kort en krachtig.

Sluit af met het feestelijke deel. Live muziek, entertainment, een dansfeest: dit is het moment om te vieren. Kies acts die passen bij jullie publiek. En eindig met een moment dat blijft hangen: een verrassingsact, een gezamenlijk ritueel of een persoonlijke boodschap.

→ Lees meer over bedrijfsjubileum organiseren

A customer day or client event costs around €350 to €500+ per person ex. VAT for 250 to 500 guests. For 500 to 1,000 guests, expect around €300 to €450+ per person. All amounts excluding VAT, including venue, catering, entertainment and production.

A client event is always premium: guests are customers or partners you want to surprise, not staff members you want to reward.

The lead time for a client event depends on the scale and complexity. For a small, intimate event (20-50 people), you need at least 2 to 3 months. For a mid-sized to large client event, we recommend 4 to 6 months of preparation.

Bear the invitation process in mind too. Clients have full diaries. Send save-the-dates at least 8 weeks ahead and the official invitation 4-6 weeks in advance. That increases turnout considerably.

Starting early gives you more choice in venues, better availability of entertainment and more room for a well-thought-out concept.

→ Read more about organising a client event

The venue of your client event is part of the experience. You have two main options: your own company grounds or an external venue.

Your own location creates transparency and connection. Clients see where you work and feel your culture. It is also tax-attractive via the work-related costs scheme (WKR). With good styling and production you can transform your own space into a special experience venue.

An external venue increases the wow effect. Think of a museum, a rooftop bar, a historic building, a wine cellar or an industrial loft. The venue tells a story before the programme even begins.

Choose a venue that suits your audience and the character of the event. An exclusive dinner for 30 top relations calls for a different setting than a client day for 200 clients.

→ Read more about organising a client event

A customer day is actually a specific type of client event. The difference lies in the audience and the goal.

A customer day focuses specifically on existing customers. The goal is usually to show appreciation and strengthen the relationship. Customer retention is the intended effect. The format is often a day with a substantive programme, networking moments and entertainment.

A client event is broader. It can be aimed at customers, but also at partners, suppliers, prospects or a mix of these. The goal can range from relationship maintenance to business development or brand positioning.

The format differs too. A client event can be a private dinner, an exclusive conference, an inspiration session, a festive gala or an informal networking drinks. The choice depends on who you want to reach and what you want to achieve.

→ Read more about organising a client event

The turnout at a client event depends on three factors. These are the relevance of the programme, the quality of the invitation and the timing.

Make sure you have a programme that offers value. Relations don't come for drinks: they come for an experience, knowledge or a network they can't get elsewhere. Communicate that value clearly in your invitation.

Personal invitations work better than mass mailings. Have account managers or the board invite people personally. That boosts engagement enormously. Send a save-the-date at least 8 weeks in advance and the official invitation 4-6 weeks beforehand.

Choose the right moment. Avoid holiday periods, busy industry weeks and Mondays/Fridays. A Tuesday, Wednesday or Thursday afternoon or evening often works best for business relations.

Also consider communicating limited capacity. Exclusivity increases the urgency to respond.

→ Read more about organising a client event

Het ideale programma voor een relatie-evenement combineert drie elementen: inhoud, verbinding en verrassing.

Start met een ontvangst die de toon zet. Een welkomstdrankje in een sfeervolle setting geeft relaties de kans om aan te komen en eerste gesprekken te voeren.

Het inhoudelijke deel positioneert jullie als kennispartner. Denk aan een keynote van een inspirerende spreker of een paneldiscussie over een relevant branchethema. Bied daarmee exclusief inzicht dat relaties nergens anders krijgen.

Het verbindende deel creëert persoonlijk contact. Een gezamenlijk diner, een interactieve workshop of een netwerksessie met een twist. De beste zakelijke gesprekken ontstaan in informele settings.

Sluit af met een verrassing. Live entertainment, een bijzondere act of een persoonlijk cadeau. Dit is wat relaties onthouden en waar ze over praten.

Houd het compact. Een relatie-evenement van 3-4 uur met een strakke opbouw werkt beter dan een hele dag.

→ Lees meer over relatie-evenement organiseren

You measure the success of a client event on multiple levels. Not everything can be expressed directly in euros, but there are clear indicators.

Quantitative: turnout rate (aim for 60-70%) and Net Promoter Score after the event. Also count the number of follow-up appointments, client retention rate in the months afterwards and any new business.

Qualitative: the atmosphere and energy during the event, the quality of the conversations, spontaneous feedback from clients and whether the event is discussed in your guests' network.

Tip: send a short evaluation to your guests within 48 hours. Keep it to 3-5 questions. And schedule a follow-up moment with your most important clients within two weeks: the event is the start of the conversation, not the end.

→ Read more about organising a client event

Absolutely. A client event at your own company premises is even one of the most powerful choices you can make. Clients see your workplace from the inside and feel the company culture. That creates a connection an external venue cannot offer.

What's more, it is fiscally attractive. Events on your own grounds fall under the work-related costs scheme (WKR), which means most costs are untaxed.

Practically, your own venue does not have to be a function room. A good event partner can transform any space. From a car park to a dinner venue, from a warehouse to a theatre hall. With the right technical production, styling and catering, any space becomes special.

The surprise effect is significant. Clients who know your office do not expect a spectacular event. That makes the transformation all the more impressive.

→ Read more about organising a client event

Organising a client event calls for creativity, tight planning and an eye for detail. Your clients are your most important contacts; this is where you don't want to take risks with an event that isn't quite right.

An event agency brings several benefits. Creative concept development that fits your brand. A network of reliable suppliers for venues, catering and entertainment. Experience guiding the entire process, from concept to follow-up. And on the day: professional coordination so you can focus on your guests.

On top of that, an agency thinks along on strategy: invitations, turnout optimisation and post-event follow-up. A great evening is the starting point. The real goal is measurable results.

At Live Impact we combine creativity with strategy. We call that Seriously fun, events that bring content and experience together.

→ Read more on organising a client event

The invitation process largely determines the turnout for your client event. A good approach consists of several steps.

Start with a save-the-date, at least 8 weeks before the event. Keep it short and intriguing — enough to reserve the date, not so much that you give everything away.

Send the official invitation 4 to 6 weeks in advance. Make clear what the value is for the invitee. Describe what happens and why it is relevant to them.

Have account managers or board members follow up personally. A phone call or personal message increases turnout considerably compared with an email alone.

Send a reminder 1-2 weeks before the event with practical information: venue, parking, dress code and programme. And call no-shows again a few days before the event.

Consider creating a sense of exclusivity. A limited number of places or a personal tone in the invitation makes the event more appealing.

→ Read more about organising a client event

A symposium or conference costs around €200 to €300+ per person ex. VAT for 250 to 500 guests. For 500 to 1,000 guests, expect around €175 to €275+ per person. For 1,000 to 2,000 guests, expect around €150 to €250+ per person. All amounts excluding VAT, including venue, catering, entertainment and production.

A symposium or conference is content-driven: venue, AV, speaker support and lunch are the biggest items.

The lead time for a conference depends on the scale and complexity. A compact one-day conference for 100 attendees you can organise in 3 months. But for a large conference with keynote speakers, breakout sessions and an evening programme, you need more time. Then expect 6 to 12 months.

Start preparations in good time. Read more about organising a conference and discover the ideal timeline.

The difference is subtle. A congress is usually a large-scale gathering aimed at knowledge sharing and presentations within a specific sector or field. A conference can be broader and more often contains interactive elements such as workshops and panel discussions.

In practice, the terms are used interchangeably. What counts is that the programme aligns with your audience and objective. Discover how to organise a successful congress.

A good conference venue has a plenary hall for all participants and separate rooms for breakout sessions. Add professional audiovisual equipment, catering options and excellent accessibility. Think conference centres, theatres or large hotel halls.

Need help finding the perfect venue? Read more about organising a conference or see our tips on finding an event venue.

A strong conference programme combines inspiring keynotes with interactive workshops, panel discussions and networking moments. Alternate heavy content with lighter moments. Plan breaks strategically and end with a powerful closing moment.

Want to know how to build a programme that makes an impact? Read our article on organising a conference.

Organising a conference is complex. It takes 200-300 hours of preparation and specialist knowledge in programme development, speaker management, technical production and logistics. An event agency takes this off your hands and delivers a professional result.

Discover what's involved in organising a conference and why professional support makes the difference.

The number of speakers depends on the duration and set-up of your conference. For a one-day conference, 3 to 5 plenary speakers is a good guideline, supplemented with workshop leaders for parallel sessions. For a multi-day conference, you can schedule more speakers.

The most important thing: choose speakers who fit your theme and audience. Read more tips in our full article on organising a conference.

Successful conference promotion starts early and combines multiple channels. Set up a landing page with the programme and speakers. Use email marketing to your audience. Support this with social media and bring partners in as ambassadors. Early-bird rates encourage early registrations.

Want to know more about organising and promoting a successful conference? Read our full article.

A hybrid conference offers the best of both worlds. The energy of a physical gathering, combined with the reach of an online event. Attendees who can't be there in person follow the programme via a professional livestream.

Hybrid conferences require extra technical facilities and an adapted programme. Read more about organising a conference and discover the possibilities.

You measure the success of a conference on multiple levels. Think of participant satisfaction through post-event surveys, turnout rate and engagement during sessions. Social media reach also counts, as does the degree to which your organisation's goals have been met. Set KPIs in advance so you can evaluate objectively afterwards.

Read more about organising a conference for more tips on evaluation and measuring results.

A gala costs around €250 to €350+ per guest ex. VAT for 250 to 500 guests — around €95,000 to €175,000+ in total. For 500 to 1,000 guests, expect around €225 to €325+ per person. For 1,000 to 2,000 guests, around €200 to €300+ per person. Above 2,000 guests, around €150 to €200+ per person. All prices excluding VAT, including venue, catering, entertainment and full production.

A gala stands out through its formal atmosphere: dress code, a reception with bubbles, a multi-course dinner, speeches or awards and programmed entertainment. A company party is more relaxed, with more room for free-form entertainment and interaction.

Both forms have their own strength. Discover which form suits your objective.

The dress code sets the tone for your gala. Black Tie (dinner jacket and evening gown) is the most formal. Black Tie Optional gives guests more freedom. Cocktail Chic is a stylish but less formal alternative. Choose a dress code that suits your concept and audience.

More tips for organising an unforgettable gala? Read our full article.

A gala venue must radiate atmosphere and class. Popular options are castles, country houses, theatres, museums and high-end event halls. The space must be suitable for a seated dinner. Add a stage for entertainment and enough room for a drinks reception and after-party.

Read more about organising a gala or see our tips on finding the perfect event venue.

Entertainment at a gala must strengthen the formal atmosphere. Think of a stylish live band during the dinner, a close-up magician at the drinks reception and a spectacular opening act. A DJ takes care of the after-party afterwards. The entertainment must surprise the guests without breaking the elegant atmosphere.

Want to know more about entertainment at a gala? Read our full article on organising a gala.

A good gala programme has a clear structure. Start with a stylish reception with bubbles (30-45 min) and a plenary welcome. Then a multi-course dinner with entertainment or speeches in between, a highlight (awards or show) and an after-party. Ensure good timing and avoid letting the programme run too long.

Read more tips on organising a gala.

The ideal group size depends on your objective and budget. An intimate gala for 100-200 guests offers a personal atmosphere and room for interaction. A large gala for 500+ guests makes more of an impression but requires a larger production. Pick a size that fits your concept.

Read more tips on organising a gala.

A gala and awards ceremony complement each other perfectly. The formal setting of a gala is the ideal backdrop for an awards ceremony. Schedule the awards as the highlight of the evening, between dinner and the after-party. That way you build anticipation and end on a celebratory moment.

Read more on organising a gala and organising an awards ceremony.

A gala typically takes the whole evening: reception from 18:00-19:00, dinner with programme from 19:00-22:00, and after-party until 00:00-01:00. The trick: keep the energy high all evening. Build variety into the programme and plan entertainment at the right moments.

Discover how to organise a gala that stays with you all evening.

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An unforgettable gala goes further than a beautiful dinner. It's the details that make the difference. Think of a surprising entrance, a personal touch in the table decoration or an unexpected entertainment moment. Work with a professional events agency that knows how to exceed expectations.

Read our full article on organising an unforgettable gala.

A corporate event costs around €200 to €500+ per person ex. VAT for 250 to 500 guests. For 500 to 1,000 guests, expect around €150 to €400+ per person. For 1,000 to 2,000 guests, expect around €125 to €350+ per person. For more than 2,000 guests, expect around €100 to €300+ per person. All amounts excluding VAT, including venue, catering, entertainment and production.

The exact budget depends on the type, the venue and the programme. The brackets above indicate the range for an average corporate event.

The best activities match your goal. Want to strengthen collaboration? Choose team-building activities. Spark creativity? Run a workshop. Relaxation? Go for outdoor activities or a cooking workshop. Combine active and reflective moments for the best results.

Discover more ideas in our article on organising a team day.

Voor grote teams is de sleutel: werk met subgroepen. Verdeel deelnemers in teams van 8-15 personen die rouleren langs verschillende activiteiten. Zo blijft het interactief en persoonlijk. Plan een gezamenlijk start- en eindmoment voor het groepsgevoel.

Lees meer over teamdag organiseren voor tips bij grote groepen.

The ideal team day falls midweek, preferably on Tuesday, Wednesday or Thursday. Spring and autumn are popular periods: pleasant weather but not too warm. Avoid busy periods in your organisation and plan well in advance so everyone can make it.

Discover more tips in our article on organising a team day.

De beste teamdagen combineren inhoud met plezier. Begin met een inspirerend moment, zoals een spreker of visie-sessie. Ga over in activiteiten die samenwerking stimuleren. Sluit af met een ontspannen moment. Vermijd een dag die alleen maar 'leuk' is zonder diepgang, of alleen maar serieus zonder plezier.

Lees hoe je de perfecte balans vindt in ons artikel over teamdag organiseren.

Een teamdag op eigen locatie is een slimme keuze. Je bespaart locatiekosten en de kosten vallen onder de gerichte vrijstelling van de WKR. Met de juiste aankleding en activiteiten transformeer je je kantoor tot een inspirerende teamdag-locatie.

Lees meer over teamdag organiseren en evenementen op eigen locatie.

Not everyone is into sports challenges or creative workshops. So offer variety: alternate active and quiet activities. Choose activities that don't require specific skills and where everyone can contribute. Deliberately mix teams across departments so colleagues get to know each other better.

Discover more inclusive team day ideas.

A team day is an umbrella term for any day you organise with your team. Team building is a specific component focused on strengthening collaboration, communication and trust. A good team day often contains team-building elements, but goes broader: think of substantive sessions, relaxation and good times together.

Read more in our full article on organising a team day.

With a small team you can comfortably organise a team day yourself. But with larger groups (50+) or if you want a truly special day, professional help is valuable. An event agency brings creative ideas, a network of suppliers and takes the logistics off your plate.

Read more on organising a team day or discover the benefits of hiring an event agency.

Afterwards, send a short survey or schedule a team conversation. Ask about the highlights, points for improvement and whether attendees found the day worthwhile. Measure this against the goals you set in advance: has collaboration improved? Do colleagues know each other better? Is there more energy in the team?

More evaluation tips in our article on organising a team day.

A family day, open day or supplier day costs around €200 to €300+ per person ex. VAT for 250 to 500 guests. For 500 to 1,000 guests, expect around €175 to €275+ per person. For 1,000 to 2,000 guests, expect around €150 to €250+ per person. For more than 2,000 guests, expect around €100 to €150+ per person. All amounts excluding VAT, including venue, catering, entertainment and production.

A family day or open day targets a broad group including children and partners. The price per person is lower than for an evening party because the programme and the catering level are different.

Successful promotion combines several channels: social media (paid as well), email marketing to your network and press releases to local media. Hand out flyers in the neighbourhood and create a landing page on your website. Offer an appealing programme with demonstrations, tours or activities. Free admission and parking lower the threshold.

More promotion tips in our article on organising an open day.

Een aantrekkelijk open dag-programma combineert informatie met interactie. Denk aan rondleidingen, live demonstraties, workshops en een Q&A met medewerkers. Goede catering houdt mensen langer aanwezig. Zorg dat het programma doorlopend is zodat bezoekers op elk moment kunnen instappen.

Ontdek meer programma-ideën in ons artikel over open dag organiseren.