How often should you organise a retention event?

The ideal frequency depends on the client segment:

Strategic accounts (top 5-10%): 2 to 4 touchpoints per year, like executive dinners, exclusive invitations and personal meetings.

Growth accounts (top 10-30%): 2 to 3 times a year, like a client day plus targeted sessions.

Base accounts (70%): 1 to 2 times a year, like a big client day and possibly a webinar.

More on segmentation in our article on client retention through events.