How do you choose a theme that really fits your company?

Choosing a theme starts with your own organisation, not with a theme list. Three routes work.

Route one: look at your year. Was there a project, an acquisition or a change step that took centre stage? That's where your theme lies. Route two: start from your brand values. Are speed and precision central? Then it becomes Formula 1 or watchmaking. Route three: ask your team. A short round of "what would you fit with this year?" often delivers the best angle.

Avoid themes that only work for a subgroup: an 80s party leaves twenty-somethings on the sidelines. Choose a world everyone finds a role in.

Want to know more about organising a themed party? Read our full article →

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