A good example is a concept where the message isn't told but experienced.
For a company where the strategy wasn't landing, we created an afternoon where colleagues walked through five rooms and in each room discovered a part of the strategy themselves. No PowerPoint upfront. At the end, the puzzle clicked. On Monday everyone was talking about it.
That's a good example: the execution forced the insight. The title was beside the point. The mechanism was the soul. A bad example is a theme with a fun name and silver balloons.
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