A concept that doesn't fit who you are feels like dress-up. So always start from the DNA of your organisation.
Four questions help: what is your company's story right now? Which values lead the way? What would your colleagues find odd to see in your name? And what would your leadership team refuse under any condition? That last question often yields the most, because it defines the playing field.
A family business with 80 years of history calls for something different than a scale-up that started last year. The concept should feel like a special version of yourself, not someone else.
Want to know more about a creative concept for a corporate event? Read our full article →