At a 25-year anniversary it revolves around the transition from starting to established organisation, a balance between past and future. A 50-year anniversary transcends that. Three generations of staff are now involved. External parties such as customers and partners are an indispensable part of the celebration. The societal relevance of the organisation also takes centre stage.
The concept becomes more complex: you are not telling one story but three stories at once. The production is bigger and the communication is broader. In addition, the emotional charge runs deeper. A generational celebration calls for a different approach than a quarter-century celebration.
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