The ROI of a corporate event consists of measurable returns set against the investment. Hard items are leads, closed deals, renewals of customer contracts and sales during or after the event. Softer items are brand awareness, staff engagement and retention.
Measure this by counting leads per visitor. Track conversions within three to six months. Compare the time from lead to customer with cold acquisition. As a rule of thumb, an event yields at least three times the investment within twelve months.
Live Impact draws up measurement points in advance and delivers an ROI overview with concrete figures afterwards.