Measuring brand experience calls for different tools than lead counts. The most direct method is a short survey straight afterwards. Ask questions like 'which word fits this event' or 'which quality did this event confirm or surprise?'
Also look at indirect indicators: social media activity around the event, incoming contacts in the weeks afterwards and changes in Net Promoter Score. A rise in NPS after a brand experience event is a reliable signal that it worked. Longer term: compare client retention and contract value of attendees versus non-attendees.
Want to know more about brand experience through events? Read our full article →