There are four most commonly used KPIs for corporate events. You measure the satisfaction score via NPS or a rating; aim for an 8 or higher. The attendance rate shows how many of the invitees came. You measure engagement via the participation rate at programme components. Aftercare conversion is the number of follow-up conversations or actions within two weeks.
For commercial events, add: generated leads, average deal value in the pipeline and conversion rate from attendee to client. Choose a maximum of three to five KPIs. Measuring more leads to less attention, and less action on the outcomes.
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