Your own trade show for 25 exhibitors and 400 visitors costs on average between €40,000 and €90,000. For larger events (60 exhibitors, 1,000+ visitors) the budget rises to €120,000 to €300,000. The cost side consists of venue hire and build-up, marketing to attract visitors, programme production and organisational support. The income side consists of stand fees (€800 to €2,500 per stand) and possibly admission fees. Reckon on 15 to 25% of the budget for marketing. A trade show without visitors is worthless to exhibitors.
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