Measure the Net Promoter Score (NPS) both before and after the event. A rise of 10+ points is common with well-executed client events. Also compare the retention rate of attending versus non-attending clients over 6-12 months.
Count concrete follow-up appointments and quote requests that come out of the event. And monitor whether invitees are more active in their contact moments with your organisation after the event.
Want to know more about client retention through events? Read our full article →