For event communication you have various channels. Email is powerful for conversion. LinkedIn works well for professionals, Facebook for a broader and older audience. Your own event website is the central place. Posters and flyers are ideal for local visibility. A WhatsApp group binds those who've signed up. Instagram Stories work for younger people. Podcast adverts offer specific reach. Radio advertising is broad, but expensive.
What do you choose? A combination is the key. Start with the channels where your audience already is: LinkedIn for business contacts, Facebook for local and Instagram for creative. Email is indispensable for everyone who's signed up. Repeat your message per channel, but don't say it the same way: the tone on email differs from that on LinkedIn. For video, place a teaser on YouTube, LinkedIn and Instagram. Refer everywhere to your website. Live Impact advises you on the right channel plan.