A hybrid event works like this: in-person attendees gather at a venue, such as a canteen, auditorium or meeting room. Speakers present live to both groups at once. Online attendees join via a video platform (Zoom, Teams and so on) and see the same content as the in-person audience. Technical setup: cameras film the speakers and the stage, and this is live-streamed to the online link. A moderator in the online environment manages the chat, the Q&A and any breakout sessions. In-person attendees can also register to ask Q&A questions. Advantage: more reach and lower travel costs. Challenge: online attendees sometimes feel left out due to the lack of real networking moments. Live Impact builds both experiences with equal value.