Start communicating at least 4 weeks ahead. Use local social media (Facebook events, Instagram with geo-targeting), neighbourhood newspapers, door-to-door flyers and press releases for local media. Build a clear event page with all practical information: time, programme, parking, free or paid. Keep the sign-up threshold low if you use registration. On the day itself, visible signage, a welcoming entrance and clearly visible street communication make a strong first impression. That first impression sends people on into the event.
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