A good name captures the concept and sticks. Start with the essence of the event: aim, tone and audience. Brainstorm 20 names without a filter. Then test for pronounceability, uniqueness and search volume. A strong name is 1 to 3 words, sounds good on an invitation and is googleable without confusion. Avoid years unless it's a recurring event. Numbers in a name (5th edition, 2026) date it fast. Choose between three types: descriptive (CFO Day), conceptual (Forward) or campaign-style (We Move Forward). Descriptive works well for trade conferences. Conceptual suits internal kick-offs. Campaign-style is strong for client events with a brand experience. Check the domain name and social handles before you decide for good. Live Impact helps you test name choices sharply on effect and recall.