You win exhibitors for a first edition with three things: a sharp visitor proposition, early-bird discounts and social proof. Define clearly who your visitors are and what they're looking for. That's what exhibitors want to know. Offer early-bird rates for the first 10 exhibitors who sign up. Secure an anchor exhibitor: one well-known name in the sector that convinces others the trade show is serious. Personal contact works better than a mass email. Call potential exhibitors and explain the proposition.
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