What goes into a good event communication plan?

A good event communication plan has eight components:

1. A communication goal.
2. An audience analysis.
3. The core message in one sentence.
4. A channel strategy per audience.
5. A timeline that starts at least twelve weeks before the event.
6. The creative execution in tone and design.
7. A clear call to action.
8. Measurement points such as registration conversion and turnout.

A plan without measurement points is guesswork. Start communication earlier than you think you need to. Live Impact helps you structure this plan.

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