The key is structural visibility of every generation in the programme. Honour the founder layer with a film, a speech or a moment of recognition. Give the middle generation a voice: they are the backbone of the company and recognise themselves in the growth years. The youngest generation gets a role in the future story. Think of a presentation, an announcement or a statement about the next 50 years.
You can reinforce this visually with a timeline or photo project that represents all generations. Also make sure the programme is broad enough in style and atmosphere. What attracts the veterans is different from what moves the youngest colleagues.
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