You reach the right audience by defining sharply who you want to reach first. For a corporate event, for example: IT directors at companies with 50 to 500 staff in Amsterdam and the surrounding area. Sharpen their profile. They read a lot on LinkedIn. They gather at trade conferences and industry associations. Their pain points are cybersecurity and digital transformation. Make sure your messaging speaks their language: not HR jargon, but their professional terms. Use relevant channels: LinkedIn ads targeting IT directors, email to professional associations and personal invitations via key contacts. Ask your internal team: who do we need and who do we know? Personal, warm introductions work best. Measure who clicks on your message, who registers and who shows up. Adapt your messaging based on who responds. Live Impact helps sharpen the audience approach.