For a trade show, budget at least six months of preparation. More complex events with multiple exhibitor groups and a content programme: nine to twelve months. Exhibitors need to get participation approved internally, design stands and free up staff. So give them at least four months' lead time. Venues for larger trade shows are sometimes booked eighteen months ahead; check this first. The marketing campaign to attract visitors starts at least three months before the date. So start early: a rushed trade show shows in every part of it.
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