What are common mistakes at customer events?

Q: What are common mistakes at customer events?

The most common mistakes at customer events. Too much broadcasting and too little listening, making it feel like a disguised sales presentation. No aftercare after the event, while customers expect follow-up on conversations. Repeating the same formula every year, turning it into an obligation. And only inviting satisfied customers, while it's precisely the doubting customer who needs the personal attention most. Make sure at least half of the programme is about the customer, not about your products.

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The most common mistakes at customer events:

Too much broadcasting. It feels like a disguised sales presentation. Make sure at least half is actually about the customer. No follow-up. Customers expect aftercare. Always the same formula. It becomes an obligation. Only satisfied customers. It's precisely the doubting customer who needs attention.

Avoid these pitfalls with tips from our article on customer retention through events.