A brand activation costs between 5,000 and 150,000 euros, depending on scale, venue, concept and technical production. A small-scale activation at a trade fair or conference starts around 5,000 euros. A medium-sized brand experience for 100 to 200 guests sits between 15,000 and 50,000 euros. Large-scale brand activations with extensive production run towards 150,000 euros.
The most important thing: invest in impact, not just in reach. An activation that truly touches 100 people is more valuable than a campaign that ten thousand people see in passing.