Event marketing budgets vary enormously: from €5,000 for an intimate customer dinner to €100,000+ for a large-scale product launch. Companies that invest seriously spend 20-30% of their marketing budget on live events. A well-organised event with 200 visitors generates 50 to 100 warm leads. The conversion rate is 5 to 10 times higher than with cold outreach. Measure ROI through leads, conversion, media reach and NPS.
Want to know more about event marketing? Read our full article →