The IDEA Pitchcode is a code of conduct for fair pitching in the events industry. IDEA is the trade association for professional events agencies in the Netherlands. The code describes how a pitch process should run. A maximum of three agencies, a full brief, a pitch fee, a reasonable preparation time, and serious feedback afterwards.
Agencies affiliated with IDEA commit to these ground rules. The goal: fair presentations that result in better concepts for clients and a respectful way of working for agencies.
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