What is a brand activation event?

A brand activation event is a planned live experience through which your brand makes direct contact with your audience. Advertising tells, a brand activation lets people feel. People experience the brand instead of reading about it.

Concrete formats: pop-ups, product launches, exclusive VIP experiences, interactive installations, festivals with a brand signature. Scale varies from 50 people at a pop-up to 5,000 visitors at a brand festival. Expect roughly €150 to €500+ per person ex. VAT for 250 guests, depending on programme and venue.

We create and build brand activations from concept: from pop-up to multi-day brand experience.

Read our complete guide on brand activation

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