When in the year do you organise a customer event?

Question

Accepted Answer

Avoid December (everyone is fully booked) and July-August (holidays). The best moments are three. Late January to early March: fresh, businesslike, people are open to inspiration. Late May to late June: client moments before the summer. September to early November: after the summer, before the rush. Then choose a day in the middle of the week, preferably Tuesday or Thursday. Friday works for relaxed formats, but not for content-driven events. Plan 10 to 14 weeks ahead so you can invite your guests in time.