How does an employer branding event differ from an ordinary corporate event?

Q: How does an employer branding event differ from an ordinary corporate event?

At an ordinary corporate event, the programme is central: what happens. At an employer branding event, the story is central: what people feel and remember about your organisation as an employer. That difference shapes every choice: the venue, the format, the speakers, the details. An onboarding day that's purely informative is a corporate event. An onboarding day that makes new staff feel they've made the right choice is an employer branding event. The same goes for staff parties, kick-offs and anniversaries.

Question

Accepted Answer

At an ordinary corporate event, the programme is central. At an employer branding event, the story is central: what people feel and remember about your organisation as an employer. That difference shapes every choice: the venue, the format, the speakers, the details.

An onboarding day that's purely informative is a corporate event. An onboarding day that makes new staff feel they've made the right choice is an employer branding event. The same goes for staff parties and kick-offs.

Want to know more about the difference? Read our full article →