Step 1: formulate your event goal in one sentence, for example '80% turnout of IT directors'. Step 2: create an audience profile. Who are they, where are they active and what keeps them up at night? Step 3: determine your core message in no more than ten words, such as 'Embracing innovation in AI together'. Step 4: choose your channels, such as email, LinkedIn, the event website and personal invitations. Step 5: set up a timeline with three communication moments from twelve weeks beforehand. Step 6: write the core texts per moment (announcement, reminder, final call). Step 7: design the visuals for email, LinkedIn and website. Step 8: draw up a measurement plan with clear figures: click-through rate, sign-up rate and turnout. Step 9: execute and follow the results live. Step 10: adjust as you go. If the response stays flat, switch channels. Live Impact guides you through all ten steps.