An award ceremony gains a corporate look through these elements. 1) Location: choose a business or formal setting, such as a theatre, conference centre or hotel hall, and not a café. 2) Dress code: state it clearly (black tie, business-formal) and make sure guests are better dressed than usual. 3) Master of ceremonies: a professional host who builds tension and gives correct information. 4) Ceremony: red ribbon, standing reception and real applause. 5) Speeches: the jury chair introduces the winner and the winner gives a short thank-you of no more than 2 minutes. 6) Photo moment: a professional photographer captures the ribbon-cutting or the handing over of the award. 7) Press presence: the press are present and a quote moment is prepared. 8) Catering: the get-together afterwards feels formal and business-like. Many companies forget the ceremony and make it too casual or informal. More business-like feels more honourable. Live Impact choreographs award ceremonies professionally.