You reach potential staff via three channels. Directly with invitations to universities of applied sciences, career fairs and LinkedIn. Indirectly via networks, influencers and recommendations from staff. And earned via PR and word of mouth. For the direct channel, build relationships with universities of applied sciences and universities and maintain them through annual contact. For the indirect channel, encourage your current team to share events: recommendations from staff work better than adverts. For the earned channel, make sure your event has real substance, so attendees share it. Also put measurements in place: measure who attends, where they come from and what interests they have. Follow-up is crucial: send attendees a thank-you email with vacancies and development opportunities. Live Impact advises on the audience strategy.