What is a good turnout for a customer event?

Question

Accepted Answer

With a good invitation, count on a turnout of 40 to 60% of your invitees. For top clients you invite personally, that's around 70-80%. So send 40% more invitations than the number of places you want to fill, unless you're truly being selective. Important: track the turnout in the days before the event. Call invitees who didn't respond personally, that way you prevent empty places. A final reminder 48 hours in advance usually saves 5-10% in no-shows.