Media coverage starts with a newsworthy moment. Tie your opening to a concrete message: a first, an investment, a new location or a social impact. Put together a press pack with facts, photos and quotes. Invite relevant editorial teams at least three weeks ahead via a personal email or phone call. Focus on local media or trade media, rather than casting a wide net. Provide a good press spot on location with power points, sightlines and a spokesperson who is available. Professional photography and a short video summary increase the chance of publication afterwards. Follow up after the event with a short press release and footage. For large openings, Live Impact brings in a PR partner to maximise the media response.