Yes. Every concept we create has a narrative thread. We always choose a narrative thread first and only then a theme or visual treatment.
Because we produce everything ourselves, our whole team knows where the narrative thread runs and how every element fits into it. The direction knows why an element is placed where it is. Without that integrated approach, every narrative thread falls apart between paper and floor.
Call or email: hallo@live-impact.nl.
More on the narrative thread in an event? Read our full article →