You come up with a powerful event slogan in 7 steps. First: capture objectives, atmosphere and core message in one sentence. What is our big ambition? Second: brainstorm 30 to 50 slogans without self-censorship. Third: group them into strong themes. Fourth: test the top 5 with the core team for resonance. Fifth: test the top 2 or 3 with a sample of the audience via a short survey or focus group. Sixth: measure what people remember and feel. Seventh: choose based on data and gut feeling. Avoid: too long, jargon, oversold optimism. Strong slogans are shorter than 6 words, active and tangible. Examples: 'Building tomorrow' (opening), 'Meet your future' (product launch), 'Where ideas live' (conference). Live Impact helps come up with strategic slogans that establish brand positions.