KPIs for event evaluation are measurable and relevant to your objectives. Standard KPIs: number of participants and sign-up rate, turnout rate, average NPS score (0-10), feedback sentiment analysis (positive/neutral/negative), networking moments achieved, media impressions and reach. For B2B events: lead generation, follow-up conversions and brand association. For internal events: engagement and culture measurement. Note: not everything is directly measurable (e.g. trust-building), so combine hard figures with qualitative feedback. Set your KPIs in advance, set realistic goals and measure consistently. Live Impact helps you identify the right KPIs for your event.