The cost of entering a business award varies widely. Some awards, such as the FD Gazelle, are free: you are selected on the basis of verified revenue figures. Other awards charge entry fees of €500 to €5,000, plus costs for the jury evening and presentation materials.
The real cost, however, is time: reckon on two to four months of internal work for a serious entry. Weigh that investment honestly against the expected return in recruitment, sales and PR before you decide to take part.
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