Start with your own staff: they are your best ambassadors. Give them tools to share the event: invitation links and social content. Run targeted campaigns on platforms where your audience is (LinkedIn, GitHub, industry platforms). Work with educational institutions if you're looking for entry-level candidates. Create a separate landing page with a low-threshold sign-up. Plan promotion 4-6 weeks ahead and build urgency. People need an average of 5-7 touchpoints before they act.
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