Measuring a brand activation requires more than just visitor numbers. The most important KPIs are:
Reach and engagement: How many people did you reach and how actively were they engaged?
Social media impact: Number of mentions, shares, user-generated content and earned media.
Net Promoter Score: How likely is it that visitors will recommend your brand after the activation?
Brand awareness: Measure through pre- and post-measurement whether your awareness has grown.
Business impact: Leads, conversions or revenue directly traceable to the activation.
Set your objectives in advance so you can evaluate afterwards and make your next activation even more effective.