How do you measure the effect of retention events?

Q: How do you measure the effect of retention events?

Measure the effect of retention events in four ways. Compare the churn rate of event attendees with non-attendees. Measure whether event participants upgrade more often or take on additional services (upsell/cross-sell). After the event, ask for the Net Promoter Score: how likely are they to recommend you. And monitor engagement after the event: do they open newsletters more often, respond faster to quotes. Build a simple dashboard per client with event attendance, NPS and revenue development.

Question

Accepted Answer

Measure the effect of retention events in four ways:

Churn rate comparison. Event attendees vs. non-attendees. Upsell/cross-sell. Do participants take on extra services more often? Net Promoter Score. How likely are they to recommend you? Engagement. Do they open newsletters more often and respond faster?

Build a simple dashboard per client. After 2-3 events you have enough data for ROI. More in our article on client retention through events.