The size of an employer branding event depends on your objective. Do you mainly want to engage existing staff? Then an intimate event for 50 to 300 people works excellently. Are you also targeting external audiences like candidates or alumni? Then a larger setup for 300 to 1,000+ attendees can be powerful.
The quality of the experience is always leading, though. A small, well-directed event with a sharp message convinces more than a large event without a story. For a professionally produced employer branding event, budget €15,000 to €80,000, depending on scale and ambition.
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