How often should you organise a dealer event?

Question

Accepted Answer

Most brands run one large dealer event a year (for example at the start of the year or after summer). Alongside that, smaller regional dealer moments two to four times a year for specific segments. Too often is deadly: dealers drop off. Too little also: then you only show up when something needs to be sold. Rule of thumb: one highlight a year they don't want to miss. Plus regular smaller touchpoints that show you take them seriously.