1) Lack of a clear brief, which leaves vagueness going in circles. 2) Picking everything up in the ideation phase instead of choosing. 3) A concept that doesn't fit the budget or schedule, and is therefore unrealistic. 4) Too many layers, so 'everything must' weakens the focus. 5) No real participation, which makes the concept feel shallow. 6) No debrief, which makes the event disappear into the archive. Live Impact prevents this through a tight methodology.