An employer branding event shows your company culture, values and workplace to potential staff members. It contributes to talent attraction, staff retention and brand positioning. Use the event by making three goals clear. One: attract talent from specific groups such as IT, creative or sales. Two: show company culture instead of talking about it. Three: build relationships with universities of applied sciences and networks. Formats that work: open day, workshop with team members, speaker slot at a conference or the launch of a mentor programme. Important: make sure potential staff meet real team members, see the office and get an impression of the workplace. Authentic experiences attract better candidates. Live Impact designs employer branding concepts based on your audience.